Postgraduate students help manufacturer approach new market
The MPhil in Industrial Systems, Manufacture and Management (ISMM) is a one-year postgraduate programme designed to equip numerate graduates, primarily from Science, Technology, Engineering or Maths backgrounds, with the skills, personal development and industrial experience to be immediately effective in their early careers in industry. As part of their studies, students take part in four two-week projects in which they tackle real business challenges.
In early 2016, the IfM arranged for two students to carry out a project at Titan Motorsport & Automotive Engineering Ltd, which specialises in the design, development and manufacture of engine, steering and drivetrain components for motorsport and automotive applications. The aim was to understand its unique production technology for carbon fibre products and to create a marketing plan for the technology. The students initially carried out a diagnostic investigation to understand Titan’s technology and its potential markets, which they then used to create a marketing plan and supporting how-to documents. They then made recommendations on new markets to explore and future product developments.
ISMM student Khaled Hammad, who took part in the project, said: “The projects were the most enjoyable aspect of the course, as I got to witness the day-to-day challenges of business life and propose solutions based on what I have learnt during the course.
The Titan Motorsport placement was intriguing as we had to learn about the technical aspects of the technology in order to understand its unique selling points and identify its best use and potential markets. Witnessing the different points of view of stakeholders and understanding the motivation behind them was one of the most interesting parts of the project.”