Daisy tells how apprenticeships are fantastic option for anyone
Daisy Coombes is a 19 year old Higher Apprentice at JCB who was one of a number of apprentices from across the UK selected to be the stars of a media campaign calling on young people to kick-start their career by choosing an apprenticeship.
The ‘Get In Go Far’ campaign commenced in early-mid 2015 and involves TV advertising, outdoor posters and promotion through digital and social channels. The £13 million campaign is focused on directing young people to a Government website (www.getingofar.gov.uk) where they can find out more about the benefits and opportunities of apprenticeships.
Daisy Coombes, who works in JCB Compact Products in Cheadle, Staffordshire, said: “It’s been fun taking part in this campaign. A lot of people still question apprenticeships and say that university is the better option, so it’s been great to feel like my voice is being heard and that other people will hopefully see the options that are available for them to get qualifications and start a career as well.”
She adds: “Doing a Higher Apprenticeship in engineering at JCB has changed my life. I work as a design engineer four days a week, and study for an engineering degree one day. I have a salary, no student debt, and the support to pass my degree and become successful within the company. I’ve learnt so much more than I could ever imagine through my apprenticeship, and most of that has been through personal development.
“It’s equally as thrilling to be able to make decisions and to come up with new ideas and exceed people’s expectations of a 19-year-old female, and show them that nothing can stop you achieving whatever you want to. The ‘Get In Go Far’ campaign has been a great chance to let people know that apprenticeships are for anyone.”
